Marketing Masterclass

Storytelling for Business



Stories hold the power to connect, communicate and compel people to act. But crafting and telling stories that resonate requires a delicate balance of art and science. The Art & Science of Storytelling Workshop unpacks the secrets to crafting a strong story and delivering it well. This workshop is intended for audiences that find themselves communicating with diverse audience like media, potential investors and donors, current and prospective customers, as well as employees.




The morning session focuses on using the building blocks of story to craft an authentic narrative.

  • Putting purpose before product
  • Intention and obstacle 
  • Heroes and villains
  • Magic gifts
  • The new positioning statement

In the afternoon, shift gears and learn the art of delivery to ensure your authentic story is well told. 

  • Physicality
  • Tonality
  • Verbiage
  • Dressing up numbers

Your Instructor

Jeff Gadway is a sought after marketer fuelled by passion and curiosity. As Director of Worldwide Product Marketing at BlackBerry, Jeff shaped and shepherded the narrative for products, services and applications. From taking the stage to introduce products at global launch events, to selling products on The Shopping Channel, Jeff has developed the ability to connect with audiences and tell a story that compels them to act. 

"Great stories hold great power to move employees, customers, investors - but what makes a great story that rallies people to go on a journey with you and causes them to act?" - Jeff Gadway

Today, Jeff is co-founder of Galvanize Worldwide - the largest distributed network of marketing and communications experts. At Galvanize, he works with brands, political candidates and public figures to seize the power of an authentic story, well told.  


Date: Saturday, April 7 2018

Place: Wilfrid Laurier University, Lazaridis Hall - 64 University Avenue West

Time: 9:30am - 12:30pm

Cost: $250 $120 introductory price



  • 3-hour Masterclass
  • Course workbook
  • Lifetime access to the online community of past participants
  • 30 minute followup coaching session with marketing masterclass instructor


Cancellations prior to 7 days of your scheduled marketing masterclass will receive a full refund.