Marketing Masterclass

Master Media & PR

TUESDAY, MARCH 27 - WATERLOO, ON

 

Whether you're trying to pitch a media outlet on your new product launch or recent funding, or prepping for an interview with a journalist, this Marketing Masterclass is designed to help you hone your skills and get more comfortable working with media. 

 
 

 
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Program

Start by learning the fundamentals that will help you to deliver a clear, consistent message. 

• How to get media's attention
• Pitching media: do's and don'ts
• Types of news that media cover
• Understanding the lingo
• Mastering non-verbals
• Using bucketing and bridging statements
• Interview prep

Then, we move on to putting your new tools into practice.

• Role playing
• Handling tough questions
• Live feedback
 

 

 

Meet Your Instructor

Jeff Gadway cut his teeth with media as Director of Worldwide Product Marketing at BlackBerry, where he was the spokesperson for new products and service launches during the BlackBerry turnaround. Jeff conducted hundreds of interviews and briefings with top television, print, and radio media in Canada, the United States and abroad including: The Globe and Mail, CBC: The National, The Today Show, Toronto Star, CNN, BNN, Financial Post, Bloomberg and more.

Today, Jeff is co-founder of Galvanize Worldwide - the largest distributed network of marketing and communications experts. At Galvanize, Gadway conducts media training with CEOs, CMOs and marketing teams to ensure their authentic story is well told. 

Details

Date: Wednesday, March 27 2018

Place: Wilfrid Laurier University, Lazaridis Hall - 64 University Avenue West

Time: 6:30pm - 9:30pm

Cost: $250 $120 introductory price

 

WHAT'S INCLUDED

  • 3-hour Masterclass
  • Course workbook
  • Lifetime access to the online community of past participants

CANCELLATION POLICY

Cancellations prior to 7 days of your scheduled marketing masterclass will receive a full refund.