Marketing Masterclass

Learn To Demo



If seeing is believing, then a great demo is the key to winning the hearts and minds of your audience. But a truly great demo is more than just show and tell; it’s part art and part science. Whether you’re building a demo to close business with a customer, raise money from a VC, or win praise from a journalist, we can help you bring your product or service to life. Learn the tips and tricks from planning to practicing and performing. This Marketing Masterclass will work with you to craft a demo that will rival even the best Apple, Google or Facebook product launch event.


Gadway - Classic Launch Event.jpg


In the morning, we'll unpack what makes a killer demo giving you the tools to create your own.

• Structuring your demo to tell a story
• Using vignettes to bring your product to life
• Scripting and rehearsing
• Planning for the unexpected: tech hiccups
• Getting ready to go on stage

The afternoon will focus on honing presentation skills and give an opportunity to put your skills to the test.

• Stage presence and delivery
• Demo practice
• Live feedback



Your Instructor

Jeff Gadway has developed and delivered live product demos on some of the biggest stages in technology. Gadway has introduced the world to smartphones, applications and software through engaging, high-energy product demos that take the audience on a journey. In addition to developing product keynotes and demos for the main stages of Consumer Electronic Show (CES), Mobile World Congress (MWC), CTIA and Dreamforce, he has briefed countless journalists and influencers through one-to-one white glove demos. With these experiences, Jeff has also developed strategies to scale the delivery of consistent, compelling demos across teams and businesses.


Be the first to know when more details are available:



  • 4-hour Masterclass

  • Course workbook

  • Lifetime access to the online community of past participants

  • 30 minute followup coaching session with marketing masterclass instructor


Cancellations prior to 7 days of your scheduled marketing masterclass will receive a full refund. 

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